······
Magazine

BTS is withdrawing from the Grammys this year

July 29, 2026

Still from the video: BTS is withdrawing from the Grammys this year
Still from the official video · BANGTANTV

All seven BTS members posted the same message, each on their own Instagram story, kicking off one of the biggest debates in music this year on July 29, 2026. The group said they'd decided not to submit their music for the Grammys this year, adding that they hope music can be listened to and loved on its own terms, not divided up by region or language, and thanked ARMY and everyone who's always stood by them. Short, calm, but with a message that carries far.

In concrete terms, that means BTS won't be submitting their fifth studio album, Arirang, or a single song off it, for the 69th Grammy Awards, held on February 7, 2027. Even though the album met every eligibility requirement and the group could easily have been among the favorites, they chose to withdraw from consideration entirely. Korean media are openly calling the move a boycott.

To understand why, you have to go back a month. The Grammys are handed out by the Recording Academy, which announced on June 16 that it's introducing five new categories for the next ceremony. Among them are Best Latin Song, Best Traditional Pop Vocal Performance, Best R&B Collaboration, Best Traditional Folk Album, and the one that drew the most attention, Best Asian Pop Music Performance. That category is designed to cover K-pop, Japanese J-pop, and Chinese C-pop, meaning music by artists from Asia or recognized in Asian markets, on the condition that the song meaningfully uses at least one Asian language. Songs entirely in English are excluded from it.

At first glance, that looks like recognition of Asian music's growing influence. But sharp criticism quickly followed, both in Korea and internationally. Many read the new category not as recognition but as a subtle form of separation, a message that K-pop artists singing in Korean should compete in a separate, Asian league instead of in the main, genre-neutral categories. A pretty blunt phrase showed up in Korean commentary too, calling it a kind of musical segregation, a consolation trophy dressed up as inclusion. On top of that, plenty of people also questioned the category's basic logic, since Asian music isn't one unified thing, so lumping K-pop, J-pop, and C-pop under a single label felt shallow. There was also a practical worry that a separate category would actually reduce K-pop's chances in the big, main categories.

That's exactly why BTS chose a full withdrawal instead of simply submitting for other categories and skipping the Asian one. If they'd only skipped that one category, they'd still be taking part in the system that created the divide in the first place, so staying out entirely sends a clearer message: it's not one category that bothers them, but the very idea of sorting music by origin. Korean media have also read the move as an act where BTS, as K-pop's biggest name, stood up to defend the position of the whole genre.

What makes the whole story even more dramatic is the timing. The album Arirang, released in March 2026 after all the members completed their military service, dominated the American charts, hitting number one on both Billboard's main singles chart and its albums chart. Just six days before their announcement, Forbes had written that 2027 could be the biggest Grammy opportunity of BTS's career, naming Arirang and the hit song Swim specifically. In other words, the group was a clear favorite. Walking away from the top, right when the award was within reach, makes their decision land even harder.

It's worth remembering their history with the award too, since it explains why all this feels so personal for the fandom. BTS was the first K-pop group ever nominated for a Grammy, for Dynamite in 2021, followed by nominations for Butter in 2022 and three at once in 2023, making them the most-nominated Korean act in the award's history. But despite five nominations, they've never actually won a Grammy. Interestingly, it was only recently that the song Golden, from the animated film KPop Demon Hunters, became the first K-pop recording to win a Grammy, albeit in the category for best song written for visual media, while the big main trophies have kept slipping out of K-pop's reach.

In the end, this is a story about a group at the height of its power choosing principle over an award. Instead of accepting recognition on terms they consider wrong, they've said they want to be heard as musicians, not as representatives of one region or one language. Whether or not you agree with their decision, it's hard not to notice what it says that the biggest group in the world is willing to turn down music's biggest award to defend the idea that music doesn't know borders. And they've left the door open, on their own terms.

Watch

BTS (방탄소년단) 'Butter' @ The 64th GRAMMY Awards · BANGTANTV

Like the article?

Sources: Kyunghyang Shinmun · Hankook Ilbo · Herald Business · Etoday · Segye Ilbo · Huffington Post Korea · Wikitree · Asia Today · Sports Kyunghyang · Electronic Times (etnews) · Forbes · Variety

Unofficial fan site. Video embedded from the official YouTube channel.