The European leg is done: how ARIRANG looked on the old continent

For fans in our region, summer 2026 was special because BTS's ARIRANG tour finally reached Europe. The leg was short but intense, just over three weeks across five cities, before the whole caravan moved across the ocean.

It kicked off in Madrid on June 26 and 27, and continued in Brussels in early July. Next came London at Tottenham's stadium on July 6 and 7, then Munich at the Allianz Arena on the 11th and 12th, wrapping up in Paris at the Stade de France on July 17 and 18. For audiences from our region, Paris and Munich were the most logical picks, being the closest and best connected.

What set this tour apart wasn't just the concerts. Alongside each major city, HYBE also organized BTS THE CITY ARIRANG, a series of city-wide activations turning the whole city into an extension of the concert experience. In London, for example, the London Eye lit up red, an exhibition of stage costumes from the historic 2019 Wembley shows was put on display, and fans got photo zones, music video screenings, and special merchandise. The same formula followed in the other cities too.

If you didn't make it to the European dates, it's worth knowing that all the tickets for Europe and North America sold out within hours. The only region where there's still a chance through official channels is the Asian leg, starting in November, with additional dates announced for 2027.

The tour continues all the way through March 2027, and with more than 79 shows across 34 regions, it's officially the biggest K-pop world tour ever. In other words, the story isn't over yet.